Monthly Archives: July 2019

Nestlé weighs up sale of its US confectionery business

first_img© Dat Nguyen/FlickrNestlé weighs up sale of its US confectionery businessPosted By: News Deskon: June 16, 2017In: Business, Confectionery, Food, IndustriesPrintEmailSwiss food giant Nestlé is considering putting its US confectionery business up for sale, which includes popular brands such as Butterfinger and BabyRuth and generated $924 million in sales last year.The company said it would ‘explore strategic options’ with the review expected to be completed by the end of the year.Other brands within the Nestlé US portfolio include SweeTarts, Nerds, 100Grand, SkinnyCow, Raisinets, Chunky, OhHenry! and SnoCaps. It also comprises the international chocolate brand Crunch.The strategic review, however, does not include the company’s Toll House baking products, which it seeks to develop in the US market.A sale of the sweets business would be the first major decision by Mark Schneider, who became the company’s CEO last year. He has said that he aims to focus on fast-growing business areas such as pet food and coffee.With sales of $27.4 billion in 2016, the US is Nestlé’s largest market, with the confectionery business representing around 3% of US sales.The company said it will continue to focus on growing its international confectionery activities, centred on global brand KitKat. Last year its global confectionery sales were $9 billion.In a statement, the company said: “Nestlé will continue to invest and grow in the US, where it has leadership positions across a large number of categories such as pet care, bottled water, frozen meals, infant food and ice cream. Nestlé will continue to innovate across these categories to meet rapidly-changing consumer demand.”The news comes just months after the global brand reported its slowest global sales in over two decades, at a rate of 3.2% in 2016.Share with your network: Tags: chocolateconfectioneryNestlésweetsUnited Stateslast_img read more

High spirits as both Diageo and AnheuserBusch grow revenue

first_imgDiageo brands include Smirnoff, Gordon’s, Pimm’s and BaileysHigh spirits as both Diageo and Anheuser-Busch grow revenuePosted By: News Deskon: July 27, 2017In: Alcohol, Beverage, Business, Financial, IndustriesPrintEmailAnheuser-Busch and Diageo – the world’s largest and fourth largest alcohol companies – have both been given a lift this morning after reporting an increase in revenues.Anheuser-Busch saw revenue grow 5% in the second quarter, driven by revenue management initiatives and the continued premiumisation of its brands. The world’s largest brewer, which makes nearly a quarter of the world’s beer, has also realised dramatic synergies after its $106 billion takeover of SABMiller.Second-quarter revenue stood at $10.8 billion, while gross profit for the quarter was $6.58 billion with pre-tax earnings of $4.01 billion.In Diageo’s fiscal full-year results, also released today, net sales grew 15% to £12.1 billion and operating profit was 25% higher at £3.6 billion.The company said the increases reflected “favourable exchange and accelerated organic growth”. For the UK-based company, which has a firm footing in the spirits category, organic sales growth was boosted by strong performance in all regions and organic volume growth of 1.1%.Shares in Diageo were up 6.6% following the results announcement; Anheuser-Busch was up 6.7%.Diageo chief executive Ivan Menezes said: “We delivered a strong set of results including broad-based improvement in organic net sales and operating profit. Our performance demonstrates the effective delivery of our strategy through disciplined execution of our six priorities put in place four years ago. We have delivered consistent strong performance improvement across all regions and I am pleased with progress in our focus areas of US spirits, Scotch, and India.”For Anheuser-Busch, revenue growth was underlined by improvements to its volumes, too. Total volume grew 1% to 115 million hectolitres, while own-beer volume was up by 2.1% to 105 million hectolitres. Good growth in Anheuser-Busch’s own-beer volume was achieved in South Africa, Mexico and Australia, while declines were recorded in the US, Brazil and Colombia.Its three biggest brands continued to post good performance. Budweiser revenues were up 5.7% overall, with 11.7% growth in revenue outside the US. Stella Artois was up 6.6%, driven mainly by growth in Argentina and South Korea. And Corona had a solid quarter, with revenues growing 16.6% across-the-board and 26.2% outside of Mexico as a result of growth in the UK, Australia and China.Nominal declines in some markets – both in terms of revenue and volume – were more than offset by AB’s performance in other areas.And sustained efforts to premiumise the company’s brand portfolio also bore fruit, particularly in markets such as Western Europe and China.Anheuser-Busch CEO Carlos Brito said: “Our growth accelerated in the second quarter. Our continued focus on driving premiumisation allows us to generate top-line growth in emerging as well as developed markets. Our global brands continued to deliver strong revenue growth with revenue up by 8.9% this quarter. Corona led the way, with global growth of 16.6% and 26.2% growth outside of Mexico.Brito added: “The integration with SABMiller continues to go as planned, with additional synergy capture this quarter of $335 million coming primarily from all of our new markets. We are also well underway sharing best practices, with intellectual synergies driving a new approach to category growth.“2017 has been off to a good start and we will continue to push ourselves to deliver good results throughout the balance of the year. While the second half of the year looks promising, our focus remains on growing the global beer category as well as generating top-line growth in a sustainable way to position ourselves for long term success.”For Diageo, it was a year characterised by consistent strong performance, and delivery against its strategy for growth. The business continues to expect ‘mid-single digit organic net sales growth’ and improved margins by the year ending June 2019.Diageo’s Menezes continued: “Our productivity work is delivering ahead of expectations, allowing us to reinvest in our brands, drive margin improvement and generate consistent strong cash flow. Through productivity we have embedded an everyday efficiency mind set in the business and with improved data and insight we are making faster, smarter decisions on investment choices. “Diageo is a strong company today and we are confident in our ability to deliver sustainable growth. We are raising our productivity goal to £700 million with two thirds being reinvested in the business. We continue to expect mid-single digit top line growth, and we are raising our operating margin expansion objective to 175bps over the three years ending 30 June 2019.“Following three years of consistently improving cash flow generation the Board has approved a share buy-back programme of up to £1.5 billion in full-year 2018.” Share with your network: Tags: AlcoholAnheuser-Busch InBevbeerDiageospiritsUKUSlast_img read more

US drinks company Après receives 11m in seed funding

first_imgUS drinks company Après receives $1.1m in seed fundingPosted By: News Deskon: April 24, 2018In: Beverage, Business, Industries, New products, NutritionPrintEmailUS beverage company Après has announced that it has received $1.1 million in a seed series funding round led by Rocana Venture Partners.Après sells high-protein plant-based beverage derived from sources including pea, chia, cacao, and hemp, and each bottle of the company’s drinks contain 13g of protein.Après entered the market in November 2017 and registered strong sales mainly driven by its ‘online community’, and the company claims its sales were 50% higher than expected.The company said that this funding round was driven by the need to respond to this strong consumer demand for the company’s drinks, and the funding would allow the company to restock its current product range and develop a range of new product options in the near future.Three flavours are currently available to consumers: sea salt chocolate mint cacao and vanilla chai, and the company says it will debut new flavours in 2018.Après Darby Jackson co-founder said: “We developed Après to meet a need in the market that our consumer, especially women, was asking for — a clean, functional formula that balances protein and other complementary ingredients to provide essential nutrition and great taste for on-the-go and post-workout replenishment.“Our product has resonated across a broad range of consumers nationwide who have quickly incorporated Après into their wellness routines.”Sumesh Sachar, managing partner added: “Rocana’s investment philosophy is to support next-generation CPG brands that are effectively engaging consumers as we continue to see a rapid movement towards better living.“Après embodies our philosophies perfectly with a clean and nutritious product for the modern on-the-go consumer. Equally as important, Sonny and Darby have the combined skill set for building a brand that they live and breathe with the type of never-ending passion and drive that we look for in our founders.”Share with your network: Tags: Aprèslast_img read more

Sol beer gets updated packaging to highlight its Mexican heritage

first_imgSol beer gets updated packaging to highlight its Mexican heritagePosted By: Jules Scullyon: August 15, 2018In: Alcohol, Beverage, Industries, PackagingPrintEmailMillerCoors has partnered with brand agency Soulsight to relaunch its Sol beer in the US, in a move to highlight its premium credentials.Soulsight aimed to reposition and modernise the beer with fresh energy, while retaining its heritage to ensure the redesign didn’t alienate existing brand loyalists comprised of 21- to 29-year-old consumers.The initial step included taking stock of which core equities to carry into the new look and feel. Soulsight identified two of the most prominent and recognisable design elements conveying the brand’s personality: its bold, red script and sun graphic.The sun on the packaging has been shifted lower with more vibrant rays radiating across the pack to illuminate the script. A brighter colour palette replaces the previous black and white dominated background.Soulsight senior design director Graham Ebetsch said: “We had a lot of conversations about how to capture the spirit of this brand, and the main touch points we kept coming back to is the old signage around Mexico — the old tin signs and the murals.“We wanted to leverage the brand’s heritage in a really meaningful way to create a strong sense of place by drawing out the colours and vibrancy of the heart of Mexico.”Sol marketing manager Elizabeth Hitch said: “We’re bringing back the sun to Sol. With the brand having such a rich, consistent design history, it would be a total miss if we did not restore its heritage-inspired iconography and bring it back to the United States for this relaunch.“The idea was to connect with consumers with a message rooted in authenticity and optimism. The new packaging is the first step in making that connection.”The refreshed design has been applied to all of Sol’s offerings in the US, including bottles, 12oz cans, single-serve 24oz cans, and six-pack and 12-pack cartons.Share with your network: Tags: beerMillerCoorsSolUSlast_img read more

Louisiana Fish Fry appoints Michael Morse as its new CEO

first_imgLouisiana Fish Fry appoints Michael Morse as its new CEOPosted By: Martin Whiteon: November 09, 2018In: Appointments, Business, Food, Industries, SnacksPrintEmailUS-based snack brand Louisiana Fish Fry has appointed former McCormick executive Michael Morse as its new CEO, effective immediately.Morse has over 20 years of experience in the food industry, most recently serving as the vice-president of operations and marketing at Reily Foods Company, and he spent nine years at McCormick.The company’s former general manager Brad Burkett, who has worked at Louisiana Fish Fry for 28 years, has been appointed as the company’s new chief operating officer, also effective immediately.Louisiana Fish Fry markets a range of Louisiana-inspired food products, such as spices & seasonings, seafood boils, sauces & marinades and rice mixes to retailers and foodservice clients throughout the US.The appointments follow the acquisition of Louisiana Fish Fry by private equity firm Peak Rock Capital last month.Robert Strauss, a director at Louisiana Fish Fry said: “On behalf of the board, we are delighted to welcome Michael to the Louisiana Fish Fry team.“Michael is a highly-talented industry executive with extensive experience in the branded food industry. His demonstrated track record of leadership in growing consumer businesses makes him a perfect fit for Louisiana Fish Fry.“Additionally, we’re excited to announce the promotion of Brad Burkett to chief operating officer. Brad has been a key part of the Louisiana Fish Fry team for over two decades, and we’re thrilled that he will be assuming a larger role in the business going forward.”Morse added: “It is a great honour to join the Louisiana Fish Fry team.“I look forward to leading the company through its next phase of growth as it continues to provide industry-leading quality and service to its retailers and consumers.”Share with your network: Tags: AppointmentsLouisiana Fish FrysnacksUSlast_img read more

Tetra Pak develops new paper straw for use with its cartons

first_imgTetra Pak develops new paper straw for use with its cartonsPosted By: Contributoron: July 16, 2019In: Beverage, Dairy, Industries, Innovation, New products, PackagingPrintEmailTetra Pak has created a new paper straw that can be used with its cartons, as it increases efforts to deliver a package made entirely from plant-based materials.Made from FSC-certified paper and recyclable with the rest of the package, the new paper straw will be available initially for two small carton packages commonly used for dairy and beverage products for children: Tetra Brik Aseptic 200 Base and Tetra Brik Aseptic 200 Base Crystal.​Tetra Pak customers have started field testing the straws for beverage products in Europe.The company said it intends to publish and share its innovations on paper straw developments to support industrial collaboration on the alternatives to single-use plastic straws for beverage cartons.“We are pleased to have developed a paper straw that is fully functional and meets internationally recognised food safety standards,” said Adolfo Orive, president and CEO, Tetra Pak. “This is an important step in our vision to deliver a package made entirely from plant-based packaging materials, contributing to a low-carbon circular economy.“We have decided not to apply for patent protection on the numerous technical improvements we have made on the equipment and the materials, and instead put our innovations into the public domain.“For the industry to achieve its common goal of driving towards a low-carbon circular economy, the entire supply base for paper straws must expand and grow quickly. We invite all suppliers and customers to use our knowledge and join forces with us to ramp up production as quickly as possible.”The field testing​ of the paper straw is beginning with limited volumes while Tetra Pak increases production capacity at its straw plant in Lisbon, Portugal.The company also announced it is working to explore biodegradable options such as polyhydroxyalkanoates (PHA), a polymer derived from plant-based materials which is also biodegradable.Share with your network: Tags: sustainabilityTetra Paklast_img read more

BITES – Brain Injury Technology Education Support Group

first_imgEasterseals Crossroads recently received a generous grant from Comcast NBCUniversal.  The Comcast NBCUniversal Assistive Technology Grant Fund was established to “enhance successful programs for people with disabilities and special needs by providing assessment, training, and support to address their long-term technology needs.”  The grant will assist dozens of individuals with brain injuries through the Brain Injury Technology & Education Support (or BITES) Group.As previously mentioned on a blog from 2015, approximately 5.3 million Americans are living with a long-term disability as a result of traumatic brain injuries (TBI).  A TBI is caused by a bump, blow, or jolt to the head or a penetrating head injury that disrupts the normal function of the brain.  The top three causes are car accidents, firearms, and falls.   As with most disabilities, traumatic brain injuries are unique to each individual.  This is where learning about different available technologies can prove useful.Assistive technology can provide simple solutions for a myriad of cognitive challenges.  Everyday tasks where technology can be beneficial include memory, task analysis, cognitive training/retraining, and much more.The BITES group will provide a safe environment to practice skills and challenge one’s abilities.   While attending the support group, individuals will:Learn about tools and tips for using technology to assist them with daily tasksLearn effective ways to use their smart devicesBe in a safe environment where they can practice what they’ve learnedBuild peer support and online communities with technology professionals as well as others with brain injuriesExamples of potential assistive technologies include:Portable voice recordersHand-held smart devices (e.g. tablets, smartphones, etc.)Virtual assistants (e.g. Amazon Echo, Google Home, etc.)Visual tools (e.g. timers, organization products like colorful markers, folders, etc.)Vibrating alarmsBITES participants will have access to state-of-the-art equipment and technology combined with a wide range of expertise and experience.  At each meeting, there will be games, snacks, guest presentations and more.The group will meet the third Wednesday of every month beginning on October 18, 2017.  It’ll take place from 6 p.m. – 7:30 p.m. at Easterseals Crossroads located at 4740 Kingsway Drive in Indianapolis.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedBuilding Support for People with Brain InjuriesMarch 28, 2018In “Apps”Shedding Light on a Hidden DisabilityNovember 22, 2017In “Communication”Brain Power: The Road to RehabilitationMarch 25, 2015In “Communication”last_img read more

MRC Continues DoubleVerifys Accreditation for Desktop Mobile Web InApp Impressions SIVT Traffic

first_img DoubleVerifymarketing measurement softwareMarketing TechnologyMatt McLaughlinNewsSophisticated Invalid Traffic Previous ArticleStarfishETL Partners with PeopleSense, Inc.Next ArticleMarking GDPR Anniversary, nCipher Survey Reveals Americans’ Data Privacy Attitudes DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement.Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV Authentic Impression®, invalid traffic and fraud filtration, display and video ad viewability, ad verification, and geo-target validation for DMA on desktop traffic.The MRC also accredited DV for its measurement of mobile app viewability, which includes implementations that use the Interactive Advertising Bureau (IAB) Tech Lab’s new Open Measurement Software Development Kit (OM SDK). Launched in April 2018, the OM SDK facilitates third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple measurement provider SDKs.Marketing Technology News: DataGrail Research Reveals 70% of Privacy Professionals Agree Their Systems Will Not Support New Privacy Regulations“DoubleVerify has been a longstanding leader in the ad verification space, as evidenced by its accreditation by MRC for these functions since 2013,” said George W. Ivie, MRC Executive Director and CEO.  “Earning MRC accreditation for its mobile in-app viewability capabilities, inclusive of its OM SDK enabled in-app measurements, represents yet another example of DV’s commitment to continue to build upon its industry leadership position.”“We are committed to powering the new standard of marketing performance,” said Matt McLaughlin, COO at DoubleVerify. “This continuation of MRC accreditation reinforces our mission and validates our suite of media authentication solutions for global brand advertisers. As the industry continues to demand greater transparency and performance, and superior measurement, we are pleased to lead by example and support our partners.”In addition, the MRC granted accreditation to DV for measurement of certain custom viewability metrics that meet or exceed the MRC Viewable Impression Measurement Guidelines’ required thresholds for viewability.  This is inclusive of DV’s reporting of viewability metrics calculated under the Publicis Media Exchange (PMX) requirements, which mandate that 100% of pixels need to be in-view for one second in display, and for two seconds for video, in order for that ad to be considered PMX viewable.Marketing Technology News: Malicious and Disruptive Ads Account for 1 in Every 100 Impressions According to New Confiant Research“The PMX viewability requirements represent an important KPI for advertisers across the Publicis Groupe network,” said Yale Cohen, EVP of Activation Standards, Publicis Media. “We are excited to see the MRC recognize DV’s execution of the custom viewability bar we’ve set, which was specifically developed with the goal of allowing marketers to measure and transact on the same set of thresholds across all media types.”DV first received MRC accreditation in February 2013 for its impression quality suite of services and desktop display viewability. In 2015, it was accredited by the MRC for desktop video ad viewability and invalid traffic for desktop and mobile web. In 2017, DV received accreditation for its detection of invalid traffic within mobile apps.Marketing Technology News: Punchh Launches Deep Learning and Artificial Intelligence “Customer Sentiment Analysis” to Enable Real-Time Response to Customer Reviews MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability PRNewswireMay 22, 2019, 11:00 pmMay 22, 2019 last_img read more

Cardinal Paths 2019 State of Marketing Technology Report Highlights Consolidation Disruption

first_imgCardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption PRNewswireJune 19, 2019, 10:20 pmJune 19, 2019 The 4th annual installment of Cardinal Path‘s State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends within enterprise marketing technology (martech) ecosystems of the largest online retail organizations.The report drills into the tools and platforms in use by the largest online retailers and surfaces trends into how these organizations are building and using their martech stacks– a foundational part of a digital strategy.This year’s report underscores increased consolidation across the powerhouse platforms of Adobe and Google. Adobe Analytics has the largest share of the Top 50 (56%) while Google Analytics has the largest share of 51-500 (84%) and 501-1000 (89%). Other tools, from both platform providers and other leading vendors, across testing & personalization, tag management, and data management platforms (DMPs), are ranked by adoption and category, and compared with previous years’ data.Marketing Technology News: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online“Martech is a driving force behind digital strategy, and with marketing analytics spend forecasted to grow by more than 200% in the next three years, there’s a lot of pressure for these tools to deliver value”, says Nick Iyengar, Group Director, Digital Intelligence, Cardinal Path, and lead author of the report.“What we’ve seen here confirms a growing investment in martech, but it takes more than a tool to create ROI. We’re also seeing a lot of movement between different vendors which can mean that organizations may not be prepared for the complexity that new technology can bring. With any martech implementation, there’s a need to align process, people, and goals to ensure the powerful new tools will generate business benefits.”Marketing Technology News: Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic MarketplaceOf note this year is the rise of Google Optimize to a leadership position in the testing, optimization & personalization space after launching its free version in 2017, and a significant decline in the adoption of DMPs over last year, which is consistent with marketers’ focus on 1st party data and the rise of Customer Data Platforms to meet the demands of an increasingly stringent regulatory environment,  the decline of traditional cookie-based measurement, and the growing importance of first party data.Cardinal Path is hosting a webinar on June 26th to review the report and discuss ways that marketers can strike the right balance of tools and skills to achieve their objectives.Marketing Technology News: Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis AdobeanalyticsCardinal PathMarketing TechnologyNewsNick Iyengar Previous ArticleExperian Appoints Shri Santhanam as Executive Vice President and General Manager of Global Analytics and AINext ArticleAdmetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunitieslast_img read more

WPP and iHeartMedia Launch Project Listen

first_imgPartnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio PlatformsiHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio.“People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another galaxy. It’s quite literally a soundtrack for our lives”The two companies will help brands better engage with consumers and win across all audio platforms: broadcast radio, digital streaming, podcasts, smart speakers and live events.Consumer listening is at an all-time high, according to new iHeartMedia research. The study shows consumers say they are listening to audio content for an average of 17 hours a week, with millennials and younger generations listening the most. This ramp up in listening is the direct result of the rapid growth of digital streaming, podcasts, smart speakers and airpods, on top of the massive and consistent scale of broadcast radio.The new partnership comprises:Creative Audio Studio – Audio will be pushed higher on the agendas of creatives and media strategists with the launch of a new studio at GroupM’s headquarters at 3 World Trade Center in New York. Clients and creatives from across WPP will experiment with modern audio marketing programs, working with creative producers in a series of pilots.Empowering Planning – iHeartMedia’s Smart Audio Insights and audience tools will be integrated with GroupM’s proprietary data and insights tools to uncover new insights and support novel measurement approaches, all of which will be shared in quarterly intelligence reports for clients and the market. A new audio certification program for planners at GroupM’s agencies will roll out later in 2019.Raising Audio IQ – A new Project Listen monthly podcast is launching in Cannes with plans for 18 episodes through 2020. Lessons from the client pilots and research will be shared to help inspire more advertisers to embrace audio’s new capabilities.Marketing Technology News: Whitebox Raises $5 Million in Series A Funding to Accelerate eCommerce “Factory Floor to Front Door” Tech PlatformProject Listen is intended to raise the bar in audio creativity and media strategy through shared learning about what works in the evolving audio landscape. The partners will help marketers to mine audio data for insights and to deploy them across a cohesive planning framework, from creative strategy to media planning and implementation.“At iHeartMedia, we understand the unparalleled power of audio and its ability to engage and make brands part of the daily conversation, with consumers of all ages, at a massive scale,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands. Simply put, audio is the biggest greenfield for growth in media today, and we could not be more excited to partner with the talented teams across WPP to develop the tools and skillsets needed to unlock that growth.”“Consumers are listening more than ever, and we already know the power of music, voice and sound to create engaging and emotional human connections,” said Mark Read, CEO of WPP. “As consumer behaviour evolves, from the media they enjoy to how they relate to brands and make purchase decisions, it’s essential to have a modern approach to creative and strategy for all media, including audio.”Marketing Technology News: Global Software Leaders Xero and Stripe Join Forces to Bring Seamless Payments to Millions of Small Businesses“People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another galaxy. It’s quite literally a soundtrack for our lives,” said Brad Hiranaga, NA Chief Brand Officer, General Mills. “Because audio is an incredible driver of culture and yet is so personal, it’s a profound way to tell a brand story that connects with people authentically in the right moments of their day. That connection is a great match to our mission for our brands to create experiences for people and provide value in their lives.”“Marketers spend a lot of time perfecting the way their brand looks, but today there is an equal need to focus on how they sound,” said Leslie Sims, Chief Creative Officer for Ogilvy USA. “With the growth in listening, sonic branding is becoming an even more vital part of the creative process. Project Listen will challenge us to experiment even more as we work with clients to explore new sonic solutions.”“At GroupM, our single-minded focus is on helping clients to best utilize the media that can help deliver growth for their businesses,” said Tim Castree, CEO, GroupM North America. “Like every other medium, audio is quickly evolving. This requires work with our clients and our partners to test and learn how to leverage the scale and reach of audio, and the creative and innovation potential of new platforms, which is what we’ll do with Project Listen.”Marketing Technology News: GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management TeamProject Listen was announced today at the 2019 Cannes Lions International Festival of Creativity during a special live podcast at the WPP Beach. The podcast featured Brad Hiranaga, Chief Brand Officer, General Mills; Bob Pittman; Tim Castree; Leslie Simms, Chief Creative Officer of Ogilvy US; Ryan Seacrest, host of On Air with Ryan Seacrest, Live With Kelly and Ryan and American Idol; and host Will Pearson from the hit podcast, Part Time Genius. Bob PittmanGroupMiHeartMediaMarketing TechnologyNewsnext-generation insightsWPP Previous ArticleCleo Integration Cloud Enhances E-Commerce Integration Capabilities to Deliver Seamless Ecosystem ExperiencesNext ArticleREPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese Market WPP and iHeartMedia Launch ‘Project Listen’ Business WireJune 24, 2019, 6:57 pmJune 24, 2019 last_img read more

PC Gamers Who Didnt Play Classic Console Games Missed Out on Great

first_imgPC Gamers Who Didn’t Play Classic Console Games Missed Out on Great Experiences The Real Reason Marvel Didn’t Bring Back Snipes For ‘Blade’ 43 Comments ‘Black Widow’ Set Photos Reveal The Main Villain By Joel Hruska on July 17, 2019 at 1:57 pm This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Growing up, I was not a console gamer. My parents steadfastly refused my entreaties for an NES or any console and only grudgingly tolerated my affection for computer games. I suspect they felt computers were going to be Too Important to the future to smash my primary means of interacting with them, and they respected the idea that I had the right to spend my own money on hobbies of my choice, but there were limits to their tolerance. Computer games fell on the right side of the line, barely. Console games did not. As a result, my own introduction to gaming came squarely from classics of the mid-to-late 1980s PC space — Space Quest III and Ultima IV were the two titles I remember playing first.As a result, I never really got familiar with the NES or SNES titles that were popular at the time. I played through Final Fantasy I, II, and III at a friend’s house, but I didn’t ever log much time on the side-scrollers that were popular. I played enough Super Mario Bros. to beat 1-1 and 1-2 and that’s about it. Recently, thanks to emulators, I’ve picked up some SNES games that I never played before — games like Castlevania IV, Super Mario World, and Super Metroid.I genuinely wasn’t sure what I’d think. Mostly, I’ve been impressed. The skills required to play these titles well — and to be clear, I don’t play them well, having never acquired more than a rudimentary level of skill with a controller — are about more than just quick reflexes. They demand the player become intimately familiar with the position and movement of enemies through 2D space, timing certain attacks and jumps precisely. The games often challenge you with cleverly placed gotchas, like a Mario bullet that flies through the exact space you will be occupying if you attempt to grab a certain power-up. These puzzles can be maddening. The game developers leave hints to tell you that something can be done, but figuring out exactly how to do it is a challenge.This type of gameplay is entirely different from the games I grew up with. Solving puzzles in Conquests of the Longbow or fighting Ad Avis in Quest for Glory II wasn’t remotely the same kind of experience. The Sierra, Origin, and LucasArts games that dominated my childhood were thoughtful adventure titles with an emphasis on writing and text parsing, or later, point-and-click interfaces with a variety of possible actions. Other games, like Civilization, offered long-form play and sophisticated strategy that outstripped what consoles were doing at the time. It’s been a fascinating example of how developers from another country found ways to overcome language barriers and hardware limitations to design very different types of experiences.In the modern era, in which consoles are functionally based on PC hardware and in one case, run a modified PC operating system, the differences between these platforms have come down to a handful of graphics options, frame rates, and load time. Thirty years ago, the gaps were far larger. Dedicated hardware capabilities gave consoles graphics options that PCs of the era couldn’t duplicate. I remember gazing wistfully at a Super Nintendo around Christmas of 1991 precisely because there was no equivalent to what Super Mario World looked like available on my own entertainment solution.All love to Invasion of the Vorticons, but it’s not exactly the same.Playing the console titles I’ve never played before has shown me that there’s an entire aspect to gaming I hadn’t really experienced. I’d played side-scrollers enough to know I wasn’t very good at them. Taking the time to play them enough to improve (slightly), I’ve developed a respect for the subtle ways Japanese developers showed players the rules of the world over time, with small clues to where monsters will spawn, visual hints about how powers work, or clever level design that forces you to use abilities you’ve just collected. Oftentimes, the arrangement of threats and carrots — like a ? block you know contains a 1Up — are downright cunning.Learning how to precision-time one’s jumps or attacks isn’t anything like solving puzzles in Myst or the Colonel’s Bequest and it doesn’t much compare to the likes of Doom or Quake — but then, part of the fun of gaming has always been the way it evolves over time. The games that exist now are fundamentally different than the titles I played in my childhood, and while sometimes I miss the style of games we once had, I would miss the different types that have come into existence in the meantime just as much (at least in some cases).One thing this experience has shown me is that it’s absolutely worth picking up the old experiences you never got to have. It would be a little harder for console players to take this idea in the other direction. Getting used to computer games where you read extensively and type commands if you’re used to console gaming is, in my opinion, a larger challenge than picking up a controller if you used to be an old-school PC gamer. But both sides of the PC-versus-console debate could learn from each other’s histories. Playing some classic 16-bit titles has given me an appreciation for that aspect of gaming history that I previously didn’t have, even if I’m never going to swap in a PC for a console as a primary game system.Now Read:Nintendo Forces Removal of Commodore 64 Super Mario Port 7 Years in the MakingNintendo Switch Controllers Are Beginning to Fail in Large NumbersNintendo Unveils Switch Lite, Coming Sept. 20 for $199 Stars Who Need to Realize Their Stardom Ship Has Sunk 10 Scientifically Proven Side Effects of Growing a Beard The Real Reason Emma Watson Refuses to Do a Nude Scene You Might Also LikePowered By ZergNet The Untold Truth of ‘Batman & Robin’ Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 Tagged In sonyPC gamingnintendoconsolesconsole gamingNESsnessegawing commanderoriginclassic gamingSuper NintendolucasartsPS1classic gamesSierra Games16-bit Post a Comment 43 Commentslast_img read more

Apollo 11 at 50 NASA Is Streaming the Landing

first_img Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years Jim Carrey’s Tragic Life Just Gets Sadder and Sadder The Real Reason Emma Watson Refuses to Do a Nude Scene Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Winnie From ‘Wonder Years’ Is 44 Now and Unrecognizably Gorgeous Apollo 11 at 50: NASA Is Streaming the Landing The Sad Situation That Hayden Panettiere Is Living In Today 12 Comments Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar Natalie Portman’s Reaction To Marvel’s Phase 4 Slate Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Comments You Might Also LikePowered By ZergNet By Joel Hruska on July 20, 2019 at 6:27 am Wesley Snipes Sounds Off On The Latest ‘Blade’ News Celebs Who Were Sadly Killed By Their Fanslast_img read more

New Solar Panels Use Waste Heat to Purify Water

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. We Finally Understand Why ‘Criminal Minds’ Got Canceled The Transformation of Daisy Ridley Is Turning Heads Solar panels can bring electricity to remote areas, and photovoltaic technology has improved in recent years. However, many of these regions also have limited access to clean water. A new type of solar power setup developed at King Abdullah University of Science and Technology in Saudi Arabia could address both of those issues. These panels leverage waste heat from solar panels to distill and purify water. The researchers used salt water to test the technology, but it should work equally well on fresh water that simply isn’t fit for human consumption. The solar panels sit on top of a multi-layer box where they can absorb sunlight and generate power. Below that is a three-stage distillation unit. There’s nothing particularly special about the solar panels used in the system. About 10 percent of the sunlight hitting the photovoltaic cells goes toward generating power. While much higher efficiencies have been demonstrated in the lab, most commercial cells are only a little more efficient. However, those panels aren’t also generating water. As the panels pull in solar radiation to make power, some of the energy radiates out as waste heat. The King Abdullah University of Science and Technology design directs that heat down into the first layer of water purification. It heats seawater, causing it to evaporate and re-condense as clean, fresh water. The heat generated by the first layer passes through a membrane into the second distillation layer where it purifies more water, and it’s the same for the third (bottom) layer. It’s essentially a very fancy stacked solar still — the researchers note the solar panel design purified three times as much water as a solar still, and you get electricity, too. According to the team, water passed through the device comes out safe for drinking by all measurable standards. The levels of lead, copper, sodium, calcium, and magnesium after filtration are all below the thresholds set by the World Health Organization. You might be able to deploy a more efficient solar power farm and water purification rig as separate systems, but the system developed by these researchers could be a major breakthrough because it can do both at the same time. The team sees this as an ideal solution for remote areas where people have limited power and ample access to undrinkable water. With more efficient solar panels, they say, this system could eventually generate 10 percent of the world’s fresh water.Now read:RoboFly Is the First Wireless Insectoid Robot to Take FlightMIT’s ‘Sun in a Box’ Could Solve Our Energy Storage WoesSaudi Arabia, SoftBank Plan the World’s Largest Solar Project Proof Henry Cavill Isn’t a Very Good Dude at All This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality This Is Where ‘The Man With the Golden Voice’ Ended Up The Fan Theory That Will Totally Change How You See Eric Forman Anna Kendrick’s Transformation is Turning Heads Tagged In scienceengineeringsolar powerwaterwater purification Post a Comment 14 Comments New Solar Panels Use Waste Heat to Purify Water The First ‘Scary MCU Film’ Will Come Out During Phase 4 By Ryan Whitwam on July 11, 2019 at 8:40 am 14 Comments You Might Also LikePowered By ZergNetlast_img read more

Scientists Sorry Oumuamua Still Isnt an Alien Spaceship

first_img The Most Inappropriate Comic Book Characters Ever By Ryan Whitwam on July 2, 2019 at 1:01 pm You Might Also LikePowered By ZergNet Paul Walker’s Daughter is Head-Turningly Gorgeous Now at 20 Things Only Adults Notice in ‘ThunderCats’ Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Maisie Williams’ Transformation is Turning Heads Don’t Watch These Movies With Your Parents Scientists: Sorry, ‘Oumuamua Still Isn’t an Alien Spaceship The Emotional Way ‘Riverdale’ Paid Tribute to Luke Perry at SDCC Astronomers have been pondering the nature of our first interstellar visitor ever since its discovery. ‘Oumuamua is bizarre — not only is it from beyond the stars, but it’s also long and cigar-shaped. That led some to wonder if it wasn’t really an alien spacecraft, but past studies of ‘Oumuamua have suggested that it’s just a space rock. Now, a comprehensive analysis from scientists at the University of Maryland and other institutions has ruined our fun once and for all. ‘Oumuamua isn’t an alien spaceship. While there have no doubt been alien objects in our solar system before, ‘Oumuamua was the first one we ever spotted. Astronomers at the Pan-STARRS observatory identified ‘Oumuamua in October 2017, but it was already on its way out of the solar system at that point. Its incredible speed and orbital eccentricity meant it could not have come from inside the solar system, but it was moving too fast for anything to catch up and take a closer look. It didn’t take long after the discovery for people to start half-jokingly wondering if ‘Oumuamua was an alien ship. Even if we ignore that, it took scientists a few tries to properly identify the object. The initial assumption was that ‘Oumuamua had to be a comet because comets would be easier to eject from the edges of a solar system. However, scientists couldn’t see a cometary tail (or coma) on ‘Oumuamua. After labeling it an asteroid, further analysis of its trajectory found evidence of slight out-gassing. Astronomers finally decided ‘Oumuamua was likely a very old comet. ‘Oumuamua’s path through the solar system in 2017.So, why is it definitely not an alien spaceship with a fuel leak or something? The team behind the new study included experts from a variety of fields to create a “big-picture summary” of ‘Oumuamua. They began with its origins, showing that there are several possible mechanisms by which an object like ‘Oumuamua could end up in interstellar space. Its behavior in our solar system, while strange, is also explainable with natural origins. In fact, its path around the sun matches a prediction published by one of the study authors six months before ‘Oumuamua’s discovery. ‘Oumuamua is strange, but the study concludes there’s nothing unexplainable going on here. Jumping to the conclusion that it’s an alien spacecraft is fun, but the evidence does not support that. Astronomers hope to get a look at more alien visitors in the future. Upcoming instruments like the Large Synoptic Survey Telescope (LSST) will make it easier to spot small objects passing through the solar system. If we can find a few dozen alien space rocks, we might find that ‘Oumuamua is very typical of visitors from beyond the stars.Now read:Our First Interstellar Visitor May Have a Violent PastAstronomers Find Alien Asteroid Orbiting ‘the Wrong Way’ Near JupiterJapanese Probe Drops Off Robots on Asteroid’s Surface Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. 25 Comments Natalie Portman’s Female Thor Name Revealed Tagged In sciencespaceastronomyasteroidsalienscometsOumuamua Post a Comment 25 Commentslast_img read more

Valve Introduces Machine Learning Algorithm to Recommend New Steam Games

first_img The Sad Situation That Hayden Panettiere Is Living In Today Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By Joel Hruska on July 12, 2019 at 9:47 am 8 Comments You Might Also LikePowered By ZergNet Tagged In gamingaimachine learningsteamvalvedeep learningGOGuPlaydiscoverabilitymetro 2033Steam Summer Salegame recommendationsGrand Prixrecommendation engineSteam games Post a Comment 8 Comments Actors Who Could Barely Stomach Kissing Each Other on Screen Finding games on Steam has always been difficult, but the flood of titles being published on the platform has made discoverability a massive problem for creators and gamers alike. Valve is attempting to improve the situation with a new game recommendation system that relies on AI, rather than user-curated metadata. The AI isn’t given any information about a game at all, rather than its release date, and it isn’t impacted by review scores or tags. Instead, it learns about games solely based on what players do.Valve writes:Underlying this new recommender is a neural-network model that is trained to recommend games based on a user’s playtime history, along with other salient data. We train the model based on data from many millions of Steam users and many billions of play sessions, giving us robust results that capture the nuances of different play patterns and covers our catalog. The model is parameterized so that we can restrict output to games released within a specified time-window, and can be adjusted to prefer games a higher or lower underlying popularity. These parameters are exposed to the user, allowing you to select whether to see only recent releases in the results, or go all the way back to include games released a decade ago. Similarly, you can choose whether to see mainstream hits, or deep cuts from the catalog. Regardless of the settings of the sliders, the results will always be personalized and relevant to the individual user.Valve’s ability to create recommendation engines, search tools, and discoverability enhancements that treat players and creators fairly has taken some hits over the past year. During the recent “Grand Prix” summer sale, Valve created a confusing competition around the event. As a result, gamers began removing indie titles from their wish lists en masse in an attempt to game the system and receive expensive AAA titles for free, out of a mistaken belief that deleting low-cost titles increased their chances of receiving expensive free games. Creators panicked. Having a game on your wish list means receiving updates when it goes on sale, and those notifications apparently have a major impact on how many copies a game sells overall. Developers are exceedingly unhappy with how the Steam sale played out this year, and many saw no uptick at all in either wish list pickups or overall sales.The new game recommendation system Valve is unveiling today isn’t a direct response to the Grand Prix debacle, but it’s an example of how the company is attempting to improve its own recommendation algorithms in ways that will be fair to game creators and help players find titles they want to experience. To date, Valve’s changes to its recommendation system have been controversial; an algorithm bug last year drove far more traffic to already-established titles at the expense of smaller titles. After the Grand Prix problems, some developers have lost faith that Valve is particularly interested in solving the situation.“Before October 2018 (and for a few months after that while I gave Steam the benefit of the doubt), I told anyone who asked me that Steam was 100% worth it for indie developers,” developer Yitz told Kotaku via Twitter DM:Now, that trust is gone, and it’s not because I’ve changed or become more cynical… This Steam sale was a disaster, but I’m far more concerned about the overall trend we’ve seen in the Steam algorithm since October last year: pushing unpopular (including ‘mostly negative’ reviewed) triple-A games over titles that Steam has more than enough data to know would be a better match for the consumer.I decided to take the Steam recommendation algorithm out for a spin, to see what kind of titles it would recommend for me, personally. In my specific case, I’m prepared for the algorithm to be a little less accurate — some of the games I’ve spent the most time “playing,” historically, are titles I’ve used for benchmarking, and it’s possible that will throw off the algorithm. I also have a very bad habit of leaving games alt-tabbed while running in the background, which can also drastically inflate my own playtimes.I have not spent 73.5 actual days of my life playing Fallout 4.That’s the default view when you login. Your top games are listed along the left, while recommended titles are on the right. Here’s the top game listing when you play with the “Niche” versus “Popular” slider. My “Popular” games list is on the left below, while the full “Niche” recommendations are on the right.Regarding its recommendation algorithm, Valve writes:One direction is to gather every single piece of information about a game, and then make guesses about what games are similar, and then recommend those “similar” games. But that allows for all sorts of weird distortions— just because you play a lot of Beat Saber, doesn’t mean we should only ever recommend you VR rhythm games. This model takes a different approach. It disregards most of the usual data about a game, like genre or price point. Instead, it looks at what games you play and what games other people play, then makes informed suggestions based on the decisions of other people playing games on Steam. The idea is that if players with broadly similar play habits to you also tend to play another game you haven’t tried yet, then that game is likely to be a good recommendation for you.The “niche” versus “popular” slider seems as though it could use some fine-tuning. Somehow, Metro 2033 Redux is the most popular title recommended for me under both options. But it’s odd that this game should be recommended to me in the first place, given that I own (but have never bothered to beat) Metro 2033. The same is true of Metro Last Light Redux. It makes sense to recommend Metro 2033 Redux to me if the only thing you’re examining is either hours played (I used it for benchmarking) or “number of games owned in the Metro series.” Examining the number of unlocked achievements in these titles would show that I barely played either.The other shortcoming I see in this data isn’t exactly Valve or Steam’s fault. I own Far Cry 3 on uPlay and Witcher 3 on GoG. I played games like Dishonored, Borderlands 2, and Wolfenstein: The Old Blood using a friend’s Steam account. The quality of the recommendations is a bit mixed — I loved Dishonored and found Borderlands 2 relatively amusing, but was not a huge fan of Far Cry 3 and have never actually played very much of The Witcher 3. The “niche” titles are games I haven’t played or heard of, so it seems to be fulfilling its goals in that regard, though that also makes it more difficult to interpret if I’d like them.The goal is for this tool to be a better recommendation engine for games that isn’t susceptible to being gamed or manipulated, or that requires developers to worry about optimizing for underlying and unknown algorithms. The idea is for the AI model to watch what players are playing and recommend these games to people who play similar games to those people. We’ll have to wait for data on how it works, but discoverability has been a major problem for every kind of online store. Solving it, or even improving it, would be a major achievement for any storefront.Now Read:Gamers Hate the Epic Store, but They Hated Steam, TooSteam Prepares to Roll Out Revamped Library PageValve Lays Off 13 Employees, May Have Slashed VR Division The Untold Truth of Brandon Lee How ‘Harry Potter’ Killed This Star’s Career Valve Introduces Machine Learning Algorithm to Recommend New Steam Games The Real Reason Captain Marvel Was Barely in ‘Endgame’ ‘Dark Phoenix’ Director Reveals Who Is to Blame for Massive Flop Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeouslast_img read more

RCN Chooses TiVos NextGen Platform to Give Subscribers a Superior User Experience

first_imgRCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User Experience PRNewswireApril 26, 2019, 9:15 pmApril 26, 2019 TiVo Corporation, a global leader in entertainment technology and audience insights, announced that RCN, a leading cable operator, has selected TiVo’s Next-Gen Platform to bring advanced innovation to its customers. RCN will be the first operator to deploy the Next-Gen Platform and will roll out its new TiVo-powered video solution to its high-speed internet, digital TV and home phone customers. RCN also plans to expand the TiVo offerings across its properties, including Grande Communications Networks and WaveDivision Holdings. RCN was the first operator to deploy TiVo in the Pay-TV space.“After reviewing a number of solutions on the market, we were impressed with TiVo’s Next-Gen Platform and their commitment to helping us bring forth a compelling user experience, personalized recommendations, advanced voice functionality and multi-platform support to our customers,” said Patrick Murphy, CTO, RCN, Grande and Wave. “Additionally, TiVo’s IPTV products provide advanced video solutions for our broadband-only subscribers and enhance the RCN viewing experience across mobile platforms.”Marketing Technology News: Pagely Announces 2nd Annual Scholarship for Underrepresented Students in TechUnder the agreement, RCN will power its next-generation solution with TiVo’s IPTV suite of products, including TiVo Solutions for Android TV, TiVo for Streamers and TiVo for Mobile. This will enable the delivery of IPVOD, IP Linear, Restart, Catch-Up and Network DVR content to RCN subscribers on managed STBs powered by Android TV and unmanaged consumer-owned devices, such as Amazon Fire, Apple TV, as well as iOS and Android mobile devices. Subscribers can enjoy the ultimate entertainment experience with hyper-personalization, advanced search and recommendations, conversational voice control and universal discovery across content platforms. This will enable RCN to reduce churn, drive customer engagement, as well as capture new market segments and monetization opportunities with differentiated business models and revenue streams.“We are excited to continue working with RCN and providing their customers with a feature-rich and highly personalized user experience that they can take with them across their favorite devices,” said Jeffrey Glahn, vice president of sales, TiVo. “TiVo’s future-proof product portfolio provides the flexibility, scalability and next-gen IPTV services that will enable RCN to demonstrate market leadership in an ever-evolving entertainment landscape.”Marketing Technology News: Queen’s Award in International Trade for Rapidly Growing Semantic Analytics Technology Company SciBiteTiVo’s Next-Gen Platform is a game-changing solution that enables operators to effectively adapt to a rapidly evolving market with a complete set of unified products and versatile deployment options across QAM, IPTV and hybrid infrastructures. Powered by cloud services for rapid innovation, the platform delivers high feature velocity and enables operators to manage the transition to IPTV on their own terms.Marketing Technology News: Contact Centers Adding AI to Become More Intelligent, Responsive to Customers Digital TVMarketing TechnologyNewsNext-Gen PlatformRCNTiVo CorporationTiVo-powered video solution Previous ArticleFactual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital ChannelsNext ArticleMobile Is Key to Boosting Guest Experiences Say Hotelierslast_img read more

Mongolias Mongolsat Networks Optimizes MultiScreen Video Delivery with Verimatrix and moTVeu

first_imgMongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.eu Business WireJune 17, 2019, 10:15 pmJune 17, 2019 MongoliamoTV.euMulti-Screen VideoNewsSteve OetegennVerimatrix Previous ArticleStudy: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content OnlineNext ArticleShoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance Unified Video Platform Enables Mongolsat to Securely Deliver OTT and TV Everywhere Services, Provides Roadmap for FutureVerimatrix, the leader in redefining the standard for connected devices and services with an innovative combination of security and data analytics, and moTV.eu announced that they are jointly securing DVB-S delivery services offered by Mongolsat Networks. Leveraging the moTV.eu OTT/IPTV/hybrid platform, the Verimatrix Video Content Authority System (VCAS™) DVB Hybrid deployment protects Mongolsat’s Freeview TV service to set-top boxes (STBs). Additionally, the Verimatrix MultiRights OTT solution enables advanced TV Everywhere delivery by providing digital rights management (DRM) for OTT content streamed to mobile devices.VCAS for DVB Hybrid enables Mongolsat Networks to deploy a modern broadcast video system that extends subscriber reach by integrating premium OTT delivery through HTTP Live Streaming (HLS) and MPEG-DASH protocols. It is also completely compliant with applicable DVB standards and pre-integrated with a broad range of headend and major STB chipset vendors.Marketing Technology News: Actifio Announces Global Alliance with Tata Consultancy Services to Provide Multi-Cloud Copy Data Management Solutions for Data-Driven Enterprises“In order to respond to the rapidly rising demands for multi-screen delivery in the Mongolian pay-TV space, we knew we needed to find a flexible and scalable platform for multi-DRM support, but we were also looking for a vendor that we could fully trust,” said Mr. Bumchin N, general manager at Mongolsat Networks. “Verimatrix came to the forefront due to its outstanding and reaffirmed reputation for providing a modernized and adaptable approach to security. We are excited to be among those who are able to quickly react to changing security models with VCAS.”The addition of MultiRights OTT enables Mongolsat Networks to solve multi-DRM challenges by providing harmonized rights management across networks and devices. The framework allows for the inclusion of any third-party DRM scheme and client devices under the VCAS umbrella for complete end-to-end management of revenue security.Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management“Maximizing the monetization of content across a multi-screen delivery environment comes with several challenges, and Mongolsat Networks selected Verimatrix as we are able to future-proof its services for years to come with this comprehensive VCAS deployment,” said Steve Oetegenn, COO of Verimatrix. “This single content authority approach eliminates technical and commercial challenges of extending DVB Hybrid services, so that Mongolsat can maintain its focus on expanding business models and staying ahead of competition.”moTV.eu, the systems integrator for this deployment, develops complete end-to-end ecosystems for pay-TV operators from the source of the stream through transcoding up to the end-user applications.“moTV.eu is happy to support Mongolsat Networks in its expansion to offer OTT services for second screen devices, working alongside Verimatrix. Mongolsat’s subscribers will have options to view their favorite channels not only on linear services, but also using catchup, time-shift and VOD,” said Radim Benovsky, sales director, moTV.eu.Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earningslast_img read more

New Research How Brands Can Connect on OTT and CTV

first_imgNew Research: How Brands Can Connect on OTT and CTV Sarah TitleJune 21, 2019, 3:00 pmJune 19, 2019 More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using over-the-top (OTT) platforms instead, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable subscription.Connected TV (CTV) is a subset of OTT in which content is only viewable on a TV (Roku, Apple TV, for example), whereas other OTT platforms can be viewed on tablets, iPhones, and laptops. Not everyone who watches TV via a streaming service has cut the cord, but they’re 38 percent more likely to have done so.With 52 percent of the U.S. consumers streaming video content on an OTT or CTV app or device, it’s become an important channel for brands to reach customers and prospects, especially younger generations (as 21 percent of OTT/CTV users are 25 to 34 years old). If you want a piece of the OTT/CTV pie, get in line. This market expanded 54 percent in 2018 and is expected to grow another 39 percent in 2019, making it the fastest-growing segment of the ad-supported media marketplace. Cable and satellite TV subscribers are declining at the highest rate since 2010, while the playing field for ad-supported OTT and CTV apps and services is getting more crowded.Effective OTT and CTV marketing requires brands and agencies to reach consumers on a deep, individual level in order to boost conversion. Here’s what Resonate’s analysis revealed in terms of how brands should be crafting their OTT/CTV strategies.Read More: Finding the Whale and Other Ways Big Brands Can Learn from Start-UpsWho is the OTT/CTV user?Before formulating the right offers, messaging and creative, you need a holistic view of what drives today’s 115.5 million OTT/CTV users. Our insights reveal that the personal values that influence their daily decisions include having the freedom to be creative, maintaining a good public image, being able to prove their competence and skills and enjoying life’s pleasures and living an exciting life. They value work beyond income, buy food based on nutrition and have physically active families. In their spare time, they enjoy hiking and camping, going to the movies and playing video games.When you’re crafting the messaging and creative for an OTT/CTV campaign, develop ads that focus on themes of creativity and excitement, as well as maintaining a good reputation and proving competence. You should also highlight a healthy lifestyle that includes exercising, eating well and spending time outdoors, as that’s part of their daily lives.Read More: What AI Has in Store for the Marketers in 2019?Where can you reach them?OTT/CTV users watch HBO, Showtime, and Starz more than any other networks, and 31 percent of them spend 20-40 hours online every week. Their preferred CTV devices are Google Chromecasts, Amazon Fire TV Sticks and Rokus, and they’re 19 percent more likely to binge-watch shows.Their top TV shows are Marvel’s Jessica Jones, A Series of Unfortunate Events and Brooklyn Nine-Nine, and their strongest weekday viewership typically occurs between 6:30 p.m. and 7:00 p.m. On the weekends, these users are most tuned in between 12:00 p.m. and 5:00 pm. Keep these viewership preferences, devices and times in mind to get the most effective results while devising your media strategy.Read More: The Evolution of Audio Advertising and What’s Next in 2020 Amazon Fire TVcustomer intelligenceresearchResonate Previous ArticleMarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALKNext ArticleWebEngage Partners with Kenscio’s Email Management Solutionlast_img read more

Experian Appoints Ek Koh as Senior Vice President of Product Management for

first_imgExperian Appoints Ek Koh as Senior Vice President of Product Management for Global Identity & Fraud Solutions PRNewswire4 days agoJuly 19, 2019 Koh Will Lead Experian’s Product Management Team to Continued SuccessExperian announced that EK Koh has joined the company as senior vice president of product management for Global Identity & Fraud Solutions. In his new role, Koh will help Experian achieve its goal to drive growth and become a global leader in identity authentication.“Being able to resolve, identify and accurately recognize customers is the key to many areas of business including fraud prevention,” said Steve Pulley, executive vice president and general manager of Global Identity & Fraud Solutions at Experian. “We are committed to ensuring our solutions help our clients best optimize how they keep their customers safe whilst delivering a great customer experience for them. I’m confident that EK’s product management leadership will be a tremendous asset to our team.”EK brings more than 20 years’ experience in product management leadership. He was most recently chief product officer for LiveRamp, and prior to that chief product officer of Optymyze, where he was responsible for their cloud-based sales performance management solutions. Before Optymyze, he held various product management and marketing roles at other technology firms including IBM.Marketing Technology News: Plyzer Technologies Inc. Signs ISDIN as a New SAAS Customer for Its Plyzer Intelligence Platform“Advances in identity and artificial intelligence technologies enable new ways to authenticate users while improving the user experience,” said Koh. “I’m excited to join Experian to help ensure our products continue to offer the most innovative and best in class solutions.”According to recent research from Experian’s Global Fraud and Identity Report, consumer confidence grew from 43 percent to 74 percent when physical biometrics was used to protect their accounts. The report also found that 74 percent of consumers cited security as the most important aspect of their online experience, whereas 72 percent said they would be willing to go through a more thorough enrolment process at account opening if it meant easier access to their accounts later on.Marketing Technology News: Smart Communications Announces Acquisition of IntelledoxExperian offers identity verification capabilities specifically designed to deliver comprehensive online fraud management that can be deployed quickly, so companies can identify fraudsters better and stop fraud attacks before they happen. All our fraud and identity services are available through the Experian CrossCore platform. The open platform has been designed to help you with the ever-changing, complex and challenging world of fraud prevention.Marketing Technology News: The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product EK KohExperianGlobal Identity & Fraud SolutionsMarketing Technology NewsNews Previous ArticlePeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and HouseholdsNext ArticleFabasoft is a “Strong Performer” for Cloud Content Platforms, Q3 2019last_img read more

Dusun Announces a New Handheld Controller for Mobile Virtual Reality

first_imgDusun Announces a New Handheld Controller for Mobile Virtual Reality MTS Staff WriterJune 6, 2019, 3:39 pmJune 6, 2019 Dusun Electron Ltd. is announcing its new Virtual Reality (VR) based handheld controller for mobile phones that are uniquely designed to explore VR environments in 3D space by pointing, clicking on objects, and navigating menu. This VR controller features a touchpad and a 9-axis motion sensing based gyroscope, compass, and accelerometer sensors to control the VR headset via Bluetooth low energy wireless communications. This VR controller supports the latest commercially available Android-based and Apple smartphones in the market to play mobile VR applications with a wearable headset.Dusun’s VR controller enables Beijing Baofeng Mojing Technologies, the worldwide leading VR company focused on mobile platform, to deliver high quality VR. With this VR controller and Baofeng’s App, one can use a wearable headset with a phone to easily navigate VR applications in 3D space and watch videos and play immersive games to truly embrace the VR experience. “We are pleased to use Dusun’s VR controller with our mobile VR platform to give users the best VR experience with high accuracy and stability,” said Xin Wang, New Product Development Manager of Baofeng.Marketing Technology News: Futurus Group Files First Ever Patent to Predict Gratitude Using Artificial IntelligenceDusun’s VR controller incorporates highly accurate 9-axis sensor fusion software to deliver a high performance and quality VR motion controller. The device extracts data from gyroscope and accelerometer sensors and produce application-ready outputs to enable intuitive motion-controlled user experiences. Dusun’s VR controller consists of a limited number of key commands and a touchpad along with haptic feedback to interact with VR applications from the headset, such as select, menu viewing, return to home page, back to the previous screen, and volume control. The haptic feedback gives the user to play it as naturally as in the physical game. Additionally, a trigger button feature exists on the controller to perform select actions while viewing videos and playing games.Dusun’s VR controller is designed with human factors and ergonomics in mind for users to intuitively interact to 3D objects and menus. Also offered is ultra-low power consumption with real-time voltage battery detection and low-voltage alarm and Over-the-Air (OTA) for software upgrades.Marketing Technology News: Box Maintains Aggressive Revenue Growth in Q1; Reveals Loyal Customers Continue to Drive Sales“According to the Sensor Tower data report, in the first quarter of 2017 alone, mobile VR software downloads across Google and Apple platforms totaled more than 85 million worldwide, a 205 percent year-over-year increase. Dusun is excited to offer an advanced and innovative VR controller highlighted with superior motion and immersive performance to support mobile VR,” said Benny Chan, Chief Executive Officer of Dusun.Marketing Technology News: Hitachi and Virtusa Partner to Advance AI in Financial Services 3D spaceBeijing Baofeng MojingDusun ElectronMarketing Technology NewsNewsvirtual realityVR environments Previous ArticleGlobal Industrial Giants Sumitomo and Perot Back HypergiantNext ArticleDusun Electron Ltd. Announces Far-Field Voice Control Solution for Hands-Free Interactive Experiencelast_img read more