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State of Vermont hires new chief marketing officer

first_imgA Middlesex woman with an extensive background in marketing and brand management will be the new chief marketing officer for the State of Vermont. Kathy Murphy, currently the director of marketing for the Vermont Ski Areas Association, will join the state Agency of Commerce and Community Development this month as the new chief marketing officer. Murphy will assist various state agencies with marketing campaigns and oversee the process of updating the Vermont Brand. ‘Kathy brings 25 years of marketing experience and a comprehensive understanding of the Vermont Brand,’ said Agency of Commerce of Community Development Secretary Lawrence Miller. ‘As the public and private sector work together to explore new ways to market Vermont, Kathy will provide valuable insight, guidance and leadership.’ Prior to her role at the Vermont Ski Areas Association, Murphy was the brand director and general manager of Tubbs Snowshoes for 18 years.  Prior to that, she worked at Jager DiPaola Kemp Design, Paul Kaza Associates and Stowe Mountain Resort. ‘The economic, agricultural and cultural transformation of Vermont continues, and a vision of a mutually reinforcing relationship between tradition and progress is more critical than ever,’ Murphy said. ‘It’s my belief that a fresh, free-thinking, collaborative and consistent approach is necessary to meeting the challenges and opportunities of marketing Vermont today and in the future.’ Murphy replaces Christine Werneke, who has taken a position with the Visiting Nurse Association of Chittenden and Grand Isle Counties.last_img read more

Digital marketing advice from a former ‘annoying’ salesman

first_img continue reading » 68SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Sam Mallikarjunan’s entry into digital marketing was anything but typical: Selling health insurance from the VIP lounge of a cigar bar.“Paying for coffee and cigars is cheaper than renting an office,” he explains.When the bar’s owner asked for help with e-commerce and digital marketing, Mallikarjunan rose to the challenge.“I was generally familiar with the technology,” he says. “I was a digital native, and I was building websites on my own. So I ended up helping that store, and then a bunch of other cigar manufacturers and retailers with their digital marketing.”Now, Mallikarjunan is an executive strategist at the inbound marketing firm Hubspot, marketing instructor at Harvard University’s Division of Continuing Education, and author of the book, “How to Sell Better Than Amazon.”last_img read more

Sumitomo Acquires 30% Stake in Northwester 2

first_imgAs of 24 August, Japan-based Sumitomo Corporation holds a 30% stake in the Northwester 2 offshore wind project, developed by Parkwind in the Belgian sector of the North Sea. After Parkwind and Summit Tailwind Belgium, part of the Sumitomo Corporation, submitted a notification of concentration to the European Commission for the acquisition of the joint control over the 219MW offshore wind farm, the Commission approved the acquisition of joint control at the end of July.Prior to the takeover, the Northwester 2 shareholders’ list included Parkwind (46%), Colruyt (30%), Incontrol (14%) and TTR (10%).The wind farm will feature 23 MHI Vestas 9.5MW wind turbines slated for installation in late 2019 and scheduled for commissioning in 2020.Northwester 2 is the fourth Belgian offshore wind farm in which Parkwind and Sumitomo held shares as the two companies also hold shares in the 165MW Belwind, the 216MW Northwind, and the 165MW Nobelwind.last_img read more

Virgin founder Branson plays hard ball

first_img“Good governments would never have allowed this to happen and now, you have less than a handful of big carriers around the world and prices will go up as a result,” Mr Branson said. Mr Branson believes that a greater number of airline alliances will ensure that consumers are worse off as a result. Richard Branson, founder and chief executive officer of Virgin Group, has slammed Australian authorities for the increasing amount of airline alliances. Mr Branson’s comment is particularly timely because the Abbott Government is thinking of removing foreign ownership restrictions on Qantas by changing the Qantas Sales Act.   Source = ETB News: T.N.last_img read more