(CIDRAP Source Weekly Briefing) – Far from being fatigued by pandemic warnings, the public is just beginning to hear the message. As planners, we’re the ones at risk of pandemic fatigue, as we slog our way forward.At CIDRAP’s “Business Preparedness for Pandemic Influenza Second National Summit” in Orlando this February, Editor-in-Chief Michael Osterholm used the term “pandemic fatigue.” Some in the audience understood him to mean that the public is getting tired of hearing about a possible future pandemic. But as Mike well knows, the public’s fatigue isn’t a significant problem yet. Our fatigue may be.Of course, the media suffer from periodic pandemic fatigue. If you don’t believe it, look at this graph of LexisNexis data showing general media coverage of H5N1.This isn’t an unusual-looking graph. Journalists are novelty junkies; they get bored fast. For a while, the risk of a pandemic was novelty enough for them. Then, inevitably, reporters started longing for a new angle. The one they found was: “Whatever happened to the risk of a pandemic?” That fueled some year-end stories. And it helped reporters gin up interest in otherwise run-of-the-mill January and February outbreaks, enabling them to report “Bird flu is back!” as if it had ever left.It’s a mistake to interpret the media’s cyclic boredom as the public’s fatigue.But those of us who are trying to arouse the public’s concern—and management’s concern—may be experiencing a bit of fatigue. I won’t speak for Mike, but I know I wouldn’t mind moving on to a different issue—if only we were further along on this one. I’ve talked to more than one health department planner and business continuity manager who expressed the same wish. It is a truism of mass communication that the source typically feels the message is getting old when the audience has barely begun to hear it. We should be careful not to project our own exhaustion onto the public.Which public are you addressing?The public, though, is really a lot of different publics. Here’s a quick-and-dirty audience segmentation analysis:Some are completely unaware. Far from being fatigued, they have yet to be reached at all.Some are aware, but haven’t really become interested yet. We just barely engaged them; we’ve got a toehold, nothing more.Some have given the issue real consideration, and now they’re digesting what they have learned. They may not be paying much attention at the moment, but when something new happens on the pandemic front, they’ll be interested again.Some are suffering from pandemic fatigue. They were interested; now they’re not.Some looked at the issue and decided we were wrong. They think H5N1 is a foolish distraction from more serious risks.Some have decided we’re right. They’ve even taken some pandemic preparedness steps. They’re converts and allies, and they’re hungry for more information.Some are active pandemic preppers and key information sources themselves for their neighbors and coworkers. They may see us as the laggards.We should be tracking the relative size of these groups much more carefully than we are. But my bet is that groups 2 and 3 are the biggies.It’s important to note that many in these two groups don’t understand the distinction between bird flu and pandemic flu. Some don’t know the word “pandemic” yet at all. Some who have learned the word think that the pandemic risk will come to them from birds. They are predisposed to overreact to diseased poultry and to underreact until diseased poultry are found nearby. And when news stories about bird flu outbreaks disappear for a while, it feels to them like the risk is gone. Some of what they’ve learned so far, in other words, is badly misleading.This pandemic audience segmentation, by the way, is grounded in Neil Weinstein’s precaution adoption process model, which lays out the stages any new risk goes through from ignorance to precaution taking. Weinstein’s main point is that the messages that work for people at one stage in the model are likely to be completely different from the messages that work for people at a different stage. As we try to figure out what people in groups 2 and 3 need to hear, it’s important not to confuse them with those in groups 4 and 5.Or even with each other. People in group 2, for example, almost certainly need to hear more about how bad a severe pandemic could be. People in group 3 may have heard as much of that as they need right now. Messages about what to do and why it can help might be a lot more useful in persuading them to bypass groups 4 and 5 and progress to 6.This audience segmentation is also consistent with what Anthony Downs has called the issue-attention cycle. When something happens that raises a new concern, people pay attention for a while. Their attention grows, peaks, and then falters. But it doesn’t retreat back to where it started. It settles into “the new normal,” a baseline level of awareness and attention higher than the previous baseline. The next time something happens, the public’s interest rises again, peaks again, and falters again.What follows is a series of peaks and valleys. The shape of this mountain range varies. It takes work and skill (and luck) to make sure the peaks keep getting higher, to build the public’s interest, concern, and willingness to act. What doesn’t vary is this: There are always valleys along the way.Slogging between teachable momentsI see four lessons here.Prepandemic communication—that is, pandemic precaution advocacy—happens most effectively in teachable moments. Sometimes you can create a teachable moment. Other times you need to wait, poised to strike, for the teachable moment.Between teachable moments, we have better things to do than bang our heads against the brick wall of public inattention. Keep up some baseline level of communication, so the issue doesn’t fall off the radar screen entirely. Other than that, focus on working with your fellow fanatics, the people who share your pandemic preoccupation (including those you successfully recruited during the last teachable moment). And focus on planning for the next teachable moment. What’s your plan for when H5N1 is found in North America? It will be a big teachable moment. Are you ready? And I don’t mean ready to reassure people about eating chicken. I mean ready to tell them about the real public health risk: a future pandemic.The pandemic audience is worth segmenting. Sometimes, like it or not, we’re stuck talking to everybody at once. But it’s often feasible to address different messages to the different audience segments. Knowing what each segment most needs to hear is a huge advantage.Pandemic preparedness is a slog. As Julie Gerberding, director of the Centers for Disease Control and Prevention, said at CIDRAP’s Orlando conference, it isn’t a sprint, it’s a marathon. When the public’s attention periodically falters, we need to sustain our own. It normally takes about a generation to get a new risk or a new precaution firmly onto the public’s agenda: Think about seat belts, smoke alarms, and radon. Think about smoking. Think about global warming! In fact, a lot of activists on other risk issues are frankly envious of the fast progress made by pandemic preparedness advocacy since H5N1 came roaring back in late 2003.Stay on guardWe rightly think the progress isn’t nearly fast enough. We rightly worry that we may not have a generation to prepare. We should do everything we can to hurry the process along. And we should remember that it’s a slog, moderate our expectations, pace ourselves, and stay on guard against our own pandemic fatigue.An internationally renowned expert in risk communication and crisis communication, Peter Sandman speaks and consults widely on communication aspects of pandemic preparedness. Dr. Sandman, Deputy Editor, contributes an original column to CIDRAP Source Weekly Briefing every other week. Most of his risk communication writing is available without charge at the Peter Sandman Risk Communication Web Site, which includes an index of pandemic-related writing on the site.
For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi: The fixtures for the ICC T20 World Cup Australia 2020 were revealed in Sydney on Tuesday morning. For the first time, the women’s and men’s T20 World Cups will be held as standalone events in the same year and in the same country. The finals of both the premier events will be played at the iconic Melbourne Cricket Ground (MCG). The ICC Women’s T20 World Cup will begin on February 21, 2020, with the final being played on March 8. The 10 top women’s teams will contest 23 matches. The Men’s T20 World Cup 2020 will be played from October 18 to November 15 later in the year and the 16 best men’s teams will play 45 matches.Both the tournaments will be played across 13 venues in Australia with as many as eight host cities. The men’s team led by Virat Kohli will begin their campaign against South Africa in the Perth Stadium on October 24. The women’s team led by Harmanpreet Kaur will take on Australia in the tournament opener on February 21. A spectacular opening for the women’s T20 World Cup will be held at Sydney Showground Stadium featuring hosts and reigning champions Australia taking on India. On the men’s side, hosts Australia will play the world’s top-ranked team, Pakistan, at the iconic Sydney Cricket Ground (SCG) in the first Super 12 match of the tournament.ICC T20 World Cup Australia 2020 Local Organising Committee CEO Nick Hockley said: “We’re so excited to be able to let fans all around Australia and the world know when and where their teams will play, so they can start planning now.“World Cups are all about bringing people together. We know that passionate fans of all generations and cultures will travel from near and far to support their teams and that they will receive the warmest of welcomes in our wonderful host cities.”The top eight ranked teams in the current ICC T20 rankings have directly qualified for the World Cup while Sri Lanka and Bangladesh, who are currently placed ninth and tenth in the ICC T20 rankings, are currently only the two known qualifiers who will take part in the First round qualifiers of the men’s tournament. The remaining six teams will be decided via a qualifying tournament which will take place in 2019. Two teams each from Group A and Group B will make it to Super 12.
Share This StoryFacebookTwitteremailPrintLinkedinRedditWichita State (17-5, 5-4) vs. No. 25 Houston (18-5, 8-2)Fertitta Center, Houston; Sunday, 3 p.m. ESTBOTTOM LINE: No. 25 Houston presents a tough challenge for Wichita State. Wichita State has played a ranked team only once this season and won. Houston is coming off a 75-62 win over Tulane in its most recent game. SQUAD LEADERS: Erik Stevenson is averaging 11.8 points and 4.5 rebounds to lead the way for the Shockers. Jamarius Burton is also a primary contributor, maintaining an average of 9.9 points per game. The Cougars have been led by Nate Hinton, who is averaging 10.7 points and 9.4 rebounds.AAC ADVANCEMENT: The Cougars have given up just 60.9 points per game across 10 conference games. That’s an improvement from the 65.5 per game they allowed in non-conference play.EXCELLENT ERIK: Stevenson has connected on 33.1 percent of the 121 3-pointers he’s attempted and has made 5 of 21 over the last five games. He’s also converted 76.6 percent of his foul shots this season.WINNING WHEN: Houston is a perfect 15-0 when its defense holds opponents to a field goal percentage of 40.3 percent or less. The Cougars are 3-5 when they let opponents to shoot any better than that.STREAK SCORING: Houston has won its last six home games, scoring an average of 72 points while giving up 58.7.DID YOU KNOW: Houston is ranked fourth among Division I teams with an offensive rebound percentage of 38.4 percent. The Cougars have averaged 14.1 offensive boards per game. February 7, 2020 Wichita State faces tough test vs No. 25 Houston Associated Press ___For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.com
Pranksters were at work this week on both ends of the county, prior to rivalry football games. At Fontana High School, “MILLER” was among the phrases spray-painted on the outside of the Fohi gymnasium. A.B. Miller athletic director Dwight Berry on Thursday night confirmed the vandalism. “We have no idea who did it; it could have been anybody,” Berry said. “They have a reward out for information. We’d like to find out who did it and hold them accountable.” AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week Miller plays at Fontana at 7:30 tonight. This isn’t the first such incident of vandalism in this series between the intra-city rivals. “The last two years Miller has been vandalized,” Berry said. “There were things written at our school both years. But there’s no proof that what was done (this year) was by Miller kids. “I don’t know why kids do these things. It’s ridiculous.” In Barstow, pranksters painted the “B” on the hill outside Barstow’s Langworthy Field in an unmistakable shade of green. The colors of Victor Valley, which plays host to Barstow at 7 tonight in the “Battle of the Axe” game, are green and white. “That B is green,” Barstow coach Dan Smith said. “I’m looking at it right now.” Such pranks also have not been uncommon in this Battle of the Axe rivalry, which dates back to the late 1930s. IKE A.D. JOB TO OPEN: Tom Hoak was approved as an assistant principal at Eisenhower during Wednesday night’s Rialto Unified School District board meeting, Hoak said. The vote officially ushers Hoak out of the athletic director’s job he has held for two-plus years. Hoak said Wednesday the school plans to open the athletic director’s job as soon as possible and will hope to pick a new A.D. within a week or so. “I think we’ll have some very qualified applicants from within the district,” Hoak said. The position will be open to applicants for five days. Hoak also said Eisenhower is looking for a boys volleyball coach to replace Carolyn Eide and a track and field coach to replace Julius McChristian. Both coaches resigned, with McChristian realizing he had “too much on his plate,” according to Hoak, as he continues to coach football and take college classes. BRUINS SEEK COACH Bloomington is looking for a girls basketball coach, athletic director Ron Taylor said. Taylor said Julie Zierold has left the position for personal reasons. Those interested in the job may contact Taylor at (909) 578-9146. John Murphy cover prep sports. Contact him at (909) 386-3853 or email@example.com. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!