Tag New Media (TNM) has announced the launch of the hummel America website. Hummel, a soccer equipment and branded apparel company based in Denmark, partnered with TNM to assist them with their online expansion into the U.S. market.The Flash™-based hummelamerica.com website, reflects thecompany’s mission of branding by story-telling. The site’s interactive and youthful feel invites visitors to explore the hummel brand by interacting with virtual “Polaroids” placed within a hummel “keepsake” shoe box. Each “Polaroid” represents one of hummel’s ten key brand messages.Brian Kukon, CEO of hummel America says, “Tag New Media represents the cutting-edge, advanced thinking and dynamic team approach used in website development much the same as hummel approaches the soccer and fashion industries. Our companies have the same synergy.”Tag New Media is an award-winning Web design and development studio based in Burlington, Vermont. Since 1996, TNM has focused on delivering value to their clients through thoughtfully conceived and appropriate interactive design and technology solutions – solutions that address core businessobjectives.
As she entered her kitchen and employees were diligently focused on prepping orders of paleo meals for a client, Tamara “Tammy” Leibfarth yelled, “Corner! Corner! Corner!”Shouting “corner” is kitchen behavior to let other cooks know that you’re coming around a blind corner.Leibfarth isn’t in the kitchen as much these days, though — or at least trying not to be. As Simply Thyme Catering soars, the executive chef is spending more time on branding and securing accounts.Indeed, the executive chef has come a long way from her days working at the Yankee Doodle Inn in Toledo, Ohio. Her first post-high school restaurant job, now-shuttered Yankee Doodle would catalyze a long career in the food business. These days, Leibfarth, 58, can be found at her own shop on Northeast Fourth Plain Boulevard. And although chefs are hard at work in the back making meals, it’s not for walk-in diners. Leibfarth works in the catering business — a world not quite as romanticized in popular culture as the cutthroat world of restaurant chef work.But to Leibfarth, it can be just as tough. Her staff of 11 people tackled 6,127 catering gigs in 2017. They’re the No. 1 catering company in Vancouver Business Journal’s annual Book of Lists, ahead of Chuck’s Produce & Street Market and The Heathman Lodge and Hudson’s Bar & Grill.In 2017, the business made $879,000 in sales from catering events.‘It knocks all the time’Leibfarth became passionate about cooking when she was a teenager in the 1970s.“I was cooking on Sundays for the family. I learned from my mom. She started a job so I took over that and I really loved it,” she said. After high school, she didn’t pursue culinary school. She took the jump-right-in-and-work-your-way-up route.