A Middlesex woman with an extensive background in marketing and brand management will be the new chief marketing officer for the State of Vermont. Kathy Murphy, currently the director of marketing for the Vermont Ski Areas Association, will join the state Agency of Commerce and Community Development this month as the new chief marketing officer. Murphy will assist various state agencies with marketing campaigns and oversee the process of updating the Vermont Brand. ‘Kathy brings 25 years of marketing experience and a comprehensive understanding of the Vermont Brand,’ said Agency of Commerce of Community Development Secretary Lawrence Miller. ‘As the public and private sector work together to explore new ways to market Vermont, Kathy will provide valuable insight, guidance and leadership.’ Prior to her role at the Vermont Ski Areas Association, Murphy was the brand director and general manager of Tubbs Snowshoes for 18 years. Prior to that, she worked at Jager DiPaola Kemp Design, Paul Kaza Associates and Stowe Mountain Resort. ‘The economic, agricultural and cultural transformation of Vermont continues, and a vision of a mutually reinforcing relationship between tradition and progress is more critical than ever,’ Murphy said. ‘It’s my belief that a fresh, free-thinking, collaborative and consistent approach is necessary to meeting the challenges and opportunities of marketing Vermont today and in the future.’ Murphy replaces Christine Werneke, who has taken a position with the Visiting Nurse Association of Chittenden and Grand Isle Counties.
continue reading » When it comes to credit card marketing, regional banks and credit unions are mostly missing the mark when it comes to attracting existing customers and prospects to their products. Now is a good time for banks and credit unions to reexamine their credit card marketing strategy because historical data tells us people re-evaluate their credit cards during difficult economic times.In 2011, for example, the Federal Reserve released a post-recession credit participation study showing that 68% of consumers with credit scores below 660 had an average of 3.3 credit inquiries in 2010, and around 30% of those in the top credit bracket (780+) were also evaluating their credit, with slightly under two credit inquiries taking place in the same time frame.These credit inquiries show that people were increasingly looking for credit solutions during the peak recession years. And, according to Federal Reserve data from 2007-2009, as mass employment, reduced wages and other financial pressures forced many Americans to purchase everyday necessities with credit cards, consumer use of credit spiked nearly 20%. These examples demonstrate that people are likely looking at maximizing rewards, taking advantage of cash back and reducing risks with interest-free financing and other benefits from credit cards today as we experience another economic downturn. 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr