Tag New Media (TNM) has announced the launch of the hummel America website. Hummel, a soccer equipment and branded apparel company based in Denmark, partnered with TNM to assist them with their online expansion into the U.S. market.The Flash™-based hummelamerica.com website, reflects thecompany’s mission of branding by story-telling. The site’s interactive and youthful feel invites visitors to explore the hummel brand by interacting with virtual “Polaroids” placed within a hummel “keepsake” shoe box. Each “Polaroid” represents one of hummel’s ten key brand messages.Brian Kukon, CEO of hummel America says, “Tag New Media represents the cutting-edge, advanced thinking and dynamic team approach used in website development much the same as hummel approaches the soccer and fashion industries. Our companies have the same synergy.”Tag New Media is an award-winning Web design and development studio based in Burlington, Vermont. Since 1996, TNM has focused on delivering value to their clients through thoughtfully conceived and appropriate interactive design and technology solutions – solutions that address core businessobjectives.