introduction: fans economy itself is facing the social economy, not all users. Refers to the common values of identity and emotional attachment in a particular area of the crowd around a center point of the connection, and then the center node and the resulting "Nurturing" and the surrounding economic activities.
I know, sooner or later, someone has to pick up the skin.
with the Internet thinking popular, fans economy seems to have become a prominent. Luo Zhenyu said that there is no fan of the future. God carved said, only the fans is not enough, there must be idiotic powder. Millet annual festival Rice noodles can create new sales records, even HUAWEI and LETV also began to learn to get fans, each mobile phone market conference made posters with fluorescent plate color, shout and walk the red carpet together, is nothing but Li Yuchun who played ten years ago, the entertainment circle now Luhan and TFboys their appeal and crazy fans more than ever.
so if you want to talk about the fans economy, you have to give it a definition. Fans economy itself is a community economy, not the face of all users. Refers to the common values of identity and emotional attachment in a particular area of the crowd around a center point of the connection, and then the center node and the resulting "Nurturing" and the surrounding economic activities.
for this central connection point, Luo Zhenyu has a wonderful description, "charismatic individuals".
in the business environment, and fans economy corresponding to the traditional consumer economy, consumer behavior is a product driven, rice flour TV, we care about is nothing more than a good brand of high quality and inexpensive. The fans of the economy is driven by emotion, and this emotional drive is based on the identity of the value of the times as the foundation.
and Luhan songs or even ugly, Luo Zhenyu recorded video and Luo Yonghao’s jokes are free. But they have created a "value field" but let the fans feel, think to find a home, which formed the community. Li Yuchun can sing ugly, but she is a model of adolescent pursuit of personal independence of conduct, Luo Zhenyu video can be free, but he became a connection point China with liberal tendencies of the middle class. So it becomes a charming individual".
The formation of
fans economy is divided into three steps.
a, let a person like you.
two, like you.
three, sell him something.
I’m a fan of Luo Zhenyu, and I agree with most of his ideas. Such as this one: to make money without hidden treasure as unalterable principles. So for the fans to make money economy only like, did not belittle. In a community, can find value identity, spiritual pleasure, spend some money?
but I still want to say, don’t see people playing fans economy play good, just like a swarm of bees to play. Many companies see small