news December 8th, China audition network program service association released the "2016 Chinese network audio-visual Development Research Report" yesterday, according to the report estimates, 2016 Chinese online advertising market size is expected to be 229 billion 500 million yuan, is expected to increase by 21% compared to 2015. Among them, the fastest growing online video advertising, 2016 is expected to reach 37 billion 500 million yuan, an increase of 30.7% compared to the same period in 2015.
as of June 2016, Chinese online video users reached 514 million, and by the end of 2015, the number of users increased 10 million; mobile phone network video users reached 440 million, an increase of nearly 40 million compared to the end of 2015.
said the "report", from the beginning of 2012, online video users began to mobile phone terminal transfer, after 4 years, the basic completion of transfer, "in the future, will be the main mobile phone users, the network video industry sources of income".
, the report said, advertisers continue to move to the end of the marketing and vertical media transfer; native advertising, content marketing and interactive marketing innovation by advertisers favor.