now with the rapid development of the Internet, hospital network marketing has also been more and more attention. Many hospitals have launched a network marketing, but the results are very different. So a lot of hospital management put forward the same question: Why did the hospital spend money but can not achieve the desired effect?
first, we need to understand the characteristics of network marketing. Network marketing is different from traditional media, because it has a strong practical characteristics. In addition, the effect of network marketing is influenced by many factors, the hospital should not only consider from the network marketing strategy, more importantly, to improve its management and service from the hospital, improve the conversion rate of traffic to the site.
attaches importance to customer regional strategy
a lot of private hospitals, there are a number of projects can be a national operation, but some are subject to very serious geographical restrictions. As the operator of the hospital, the first thing to know is their own business projects should be promoted or regional promotion. Different marketing strategies in different regions. Such as the national operation, you can choose the search engine optimization and natural flow marketing efforts to promote. Regional operations, you can choose to sell advertising and local network media, etc.. Hefei beauty gynecological hospital is the main business of a department of gynaecology and plastic surgery in Anhui area hospitals, so the hospital network advertising in Anhui area.
hospital is effective use of online instant messaging software
is now a lot of hospital websites are using online instant communication software, but the hospital really let the software play a role? Online software in addition to instant communication, also can analyze the customer’s antecedents, understand the customer search keywords and visited pages. The most important is the effective conversation, should be careful analysis of these conversations, to pay close attention to this information and be good at summing up, this will be able to solve the problem immediately. Hefei beauty gynecological hospital in the hospital by using online business website, timely and timely exchange of network users.
strengthen website content construction
search engine spam now filled with people’s eye, deep feeling is when you really want to go to the search engine search for your useful information, spam frequently so that you have a deep frustration. The site has also been optimized, SEO is "content is king" original emperor, please keep in mind this sentence. Don’t put on a large number of COPY over the information on your website, from the patient’s point of view to consider, put some practical, most can provide helpful information, so that the search engine will not only love your website, really make people happy is that your customers will be more and more love you the web site. In addition, from the user experience point of view, we launched the online message and answer two modules on the website.
to strengthen the service consciousness of online consulting staff
at present, because many hospitals lack effective training and motivation