cosmetics is now more lucrative industry, many investors fancy cosmetics market, want to engage in cosmetics investment. A lot of people are involved in the ranks of the cosmetics store, which will bring the entire cosmetics industry competition. In full swing in the competition, how to do a good job promotion? Xiaobian for everyone to introduce in detail.
the first recruit, improve service quality, service promotion
for any shop, the quality of service is very critical. Quality of service quality can make a lot of customers, and poor service quality even if there is no good product will attract customers. So, the cosmetics store to improve the quality of services, such as the guests into the store from the store guests greeted us with a smile, smile and watched, guests Advisory smile, giving guests a holiday greeting cards, small gifts and so on, are the methods to improve the sales of cosmetics.
second strokes, price war
cosmetics promotion, is the price promotions, which is based on a certain price to attract customers attention. Cosmetics store price promotions can be in the off-season, or when a major holiday season; price range should not be too low, otherwise it will lead to some vicious competition.
third, gifts to recruit
gift giving principle is not to let their own losses, but also to allow customers to feel cheap. In order to achieve a win-win situation. Cosmetics promotion, not for the sake of the sensational effect and the use of gift giving, so that only make their own losses and can not be long-term.
fourth strokes, launched coupons
cosmetics store coupons is to strengthen the old customers, improve customer loyalty, to resist the pressure of external competition means. When hitting a competitor to grab customers at a low price, this means to a certain extent, to keep the old customers, but also can give some concessions to the old customers.
above is about cosmetic promotion some of the hope that we should pay more attention to, want to open a good cosmetics shop, you must do a good job in various forms of promotional activities. Comprehensive use of the above four means of promotion, I believe we will be able to open their own cosmetics business.