Anti rogue blue ocean

Anti rogue blue ocean

The blue ocean strategy has been popular for more than a year. "Blue Ocean Strategy" to the fierce competition in the traditional market called the red sea. The author believes that the fight for the development of competitive advantage and market share too hard to win tomorrow, companies can not rely on the opponent and close combat, but to create a "blue ocean", which contains a huge market demand for new space, then embarked on the path of growth.

recently, some changes in the anti rogue software market, so we seem to see an example from the Red Sea to the blue ocean.

anti virus vendors in the market, can be called the Red Sea, foreign products do not say first, domestically, rising, Jiang Min, Jinshan in this market has been for the Chinese people occupy a site. But the competition in this market is also very fierce, moreover, at any time may face Microsoft bundled competition.

however, in terms of user needs, in fact, the past two years, the demand for anti-virus is not great, the majority of computer and Internet users are the most troubled problem but rogue software. However, there are still many uncertain academic problems about the definition of rogue software. At the same time, anti-virus software vendors day also are OK, they are almost the sole representative of the domestic software vendors to make money so we can see that most anti-virus software vendors to anti hooligan this matter, are not very enthusiastic, willing to take a wait-and-see attitude.

But with

, anti malware problems are becoming more and more socialized, with Qihoo 360safe free promotion mode on anti malware + antivirus software and touch this emerging market, we find that the veteran anti-virus software manufacturers began to force. Rising, Jiang Min, Kingsoft recently began a series of research and development and marketing, is the focus of all the current hot "rogue" concept.

what’s going to happen is more interesting.

1, the Qihoo can pass 360Safe into this blue ocean?

Although the

Qihoo first discovered and provoked the ocean in battle. But in the development scale, technical ability, market channels, the company’s brand, etc., may not have much advantage. Moreover, the Qihoo’s own concept or a search engine company, can put the resources and energy in the anti malware software market has to be seen.

actually, there is a very important privacy related to government protection and industry monopoly. In this matter is not anti virus technology, ideas can play, Liu Xu’s lesson can’t be learned later.

2, through the anti – rogue software market can re shuffle?

in this emerging market battle, whether there will be a company with product R & D capabilities stand out, re shuffle. In this issue, in addition to pay attention to the current competitors, Microsoft’s strategy is also worthy of attention. Microsoft’s product strategy, in addition to the market and the operating system bundled, the choice of anti rogue software or malware as a breakthrough is obvious.


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