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text / ant bug
in recent years, the rapid development of the electricity supplier to form a strong impact on the line retail channels, large business performance decline, closing stores have heard the news. But the small channel is an exception, its revenue and market share does not fall or rise.
survey data from the "Nelson report" shows that the FMCG industry, small supermarket sales accounted for an increase of 13.1% from 2013 to 2015 15.3%; and convenience stores are increased from 2.6% to 3.2%, the growth rate reached 23%. Convenience store’s stunning performance, on the one hand, and its consumption scene can not be replaced, to adapt to the rhythm of modern life, on the other hand is to benefit from the opportunity to bring the Internet channel sink.
but not all of the convenience stores can be brought in from the share market prosperity growth opportunities, which accounted for the relatively high individual convenience stores will be faced with rising costs, the homogenization of competition, the impact of electricity providers and other difficulties and challenges, the overall situation is not optimistic.
Challenges and problems faced by
individual convenience stores:
1, rent and operating costs brought about by the rapid growth of the pressure
convenience store owner fast consumer goods, daily department stores, a single store can be covered to the nearby community, business radius. Usually in crowded areas, such as residential areas, office buildings, subway stations, stations, etc.. Location is not only related to the size of the flow, but also determines the rise and fall of the business. As the saying goes, one step worse than three cities, and better position also means higher rent. In recent years, with the rising prices of the city, shop rents soared; plus individual convenience stores are usually signed one year short rent and the landlord or middleman landlord signed, rising rents more frequently. At the same time, due to the rapid rise in labor costs in recent years, but also increased the operating pressure of individual convenience stores or opportunity costs.
2, supply chain management pain points:
Compared to the
supermarket chain store purchase volume of individual small convenience store, most take themselves to the wholesale market to purchase or by small wholesalers door-to-door delivery, usually not being able to get better resources and services. In the case of large bottles of Coca Cola and other carbonated drinks, for example, the purchase price is often more than the retail price of large supermarkets, which makes it difficult to enhance the amount of business, more meager profits. Many convenience stores do not hesitate to pay a higher cost of time to go back to the supermarket to sell goods to increase some profit margins. Supply chain on the overall disadvantage, so that the operation of individual convenience stores in the industry competition in a passive situation, on the one hand, the price advantage is not caused by the loss of business, on the other hand meager profits.
3, electricity providers and O2O brings business diversion impact.
in developed countries, convenience stores have long been not simply FMCG sales terminal. Take the convenience store in Japan as an example