The development trend of community e commerce is vertical and the industry has its own advantages

The development trend of community e commerce is vertical and the industry has its own advantages

days ago, Alibaba group and general software to build phpwind service providers to join Taobao alliance in Guangzhou held a "search for new opportunities, meet new friends and local webmaster exchange. Mr. Chen Liaohan, vice president of phpwind, proposed the development of e-commerce in the community website, and explored the trend of gold mining in this field and phpwind to support the development of the community. Taobao union is leading the big seller Taobao expressed a strong desire to cooperate with the community website and profit sharing, nearly 200 local and local communities in Guangdong community website attended the meeting.

2010, is generally considered to be China small website entrepreneurship, the development of the new era, the ecological environment of the new wave of the Internet will be formed with open platform of small and medium sized website cooperation, each small website, we need to consider how to position themselves in the ecological environment of the position, what type of platform products can help make a web site the depth of its cash resources.

based on this background, as a long service in 1 million small and medium sites phpwind, in the continuous improvement of the foundation software, put forward the idea of creating a new community community. Through the introduction of Alipay group’s mature payment system, Taobao sound reputation system and norms of the transaction process and the quality of goods and the seller resources, help the community to create e-commerce ecosystem. On the one hand, the existing content of the community and the depth of the flow into revenue, on the other hand, optimize the community’s e-commerce environment to further assist the site to enhance active and interactive, thereby enhancing user stickiness.

conference in Guangzhou, Chen Liaohan, vice president of phpwind introduced Amoy link, Amoy satisfaction, a group of three daily community e-commerce application tools. Amoy link analysis of the site’s Taobao link, these Taobao links into Taobao customer links to generate value, which is a suitable for all transactions with the community website. Amoy satisfaction includes buy, grab, spike and other promotional model, in the actual application of the existing site, the average of every 100 users, there are 16 to participate in the purchase.

and for different attributes of the community, Chen Liaohan believes that local and industry communities have their own advantages. The industry relies on the relative accuracy of the site, the user segments, suitable for online transactions or merchandise promotions. Guangzhou excellent local mother and child community 91baby, for example, the number of post posted around 8000 stickers, add up to 60 new merchandise every day, creating a total of 500 orders. The local site is to rely on geographical advantage and local business resources, quickly set up a localized channel or buy sales promotion. To Jiashan BBS, for example, a post volume in the 3000 posted around the small town portal, add 10 new merchandise every day, the number of orders traded every day more than 200, the data is very stable.

phpwind vice president Chen Liaohan

meeting, Taobao Union will lead the big sellers expressed willingness to cooperate with the community website profit. Taobao alliance as millions of Taobao users relying on the shopkeeper, 160 million high-quality business >

Leave a Reply

Your email address will not be published. Required fields are marked *