is now the electronic commerce development has been very mature, especially the B2C of mall website profit effect is very strong, but in the process of operation, always meet all kinds of bottlenecks, which greatly restricts the development of the B2C mall site, here we come to analyze how to break the bottleneck of website operation from the Mall two aspects of
one: optimize the operation of the mall website to enhance their own strength to break through the bottleneck
mall websites offline operations the main target is the product quality, customer service service and perfect operation mechanism, we have the following simple analysis from the three aspects of how to enhance the advantages of the line
1: product quality is the core mall website operation, if the quality of your products is very poor, so more people to buy your products so you defective bad reputation will be more and more serious, will eventually lead to your website on the Internet to know No one shows any interest in, bad word-of-mouth spread faster than good word-of-mouth spread much faster
2: customer service service is the best way to improve the lead sites such as many mall, products provide three packages of services, as long as it is worthy of the name three packages of services, the corresponding reputation will be greatly publicity, if the so-called three is the business promotion gimmick, so bad reputation will be sooner or later will be as the shadow follows the form of this kind of product market. Eliminated! For mall websites, good service is the best way to break the bottleneck of the
3: improve the website structure, because the general B2C mall websites need a team to operate, so the ability for everyone and then match the corresponding responsibilities, to play the advantages of each member, also make the website for the entire operation process, do delivery and receipt so as to ensure the high efficiency of everything in good order and well arranged!
two: optimize the mall website online marketing advantages, enhance the ability to break through the bottleneck
is the first to grasp commodity marketing, to analyze the corresponding demand for commodities, only to do the conversion precision marketing can elevate the mall site, also in the process of network marketing to find at the site of the long tail keywords, such as you do slimming products, so it is necessary to analyze the keywords to obtain a variety of slimming products the long tail keywords, and then have the primary and secondary points for long tail keywords were optimized to get better ranking
then is to use the network resource, of course, if you invest more, more resources can be obtained, and also can be outsourced to the marketing team to help you achieve the high effect of marketing, if you want to get a little to do big things, that is their own initiative to collect resources, integration of resources, and then use these resources during this period, you have to spend a lot of time to prepare, but also have a detour to process because of the use of resources is to separate, so to know the concentration of superior forces to obtain the best marketing effect
is to do data analysis, called the enemy.