March 26th news, according to foreign media reports, Taobao plans to open its trading data to global users, to help users understand the popular trend of online shopping. According to informed sources, Taobao will announce the plan next week, transaction information and statistical data to open its Web site, but does not include any personal identity information, the user can perform a variety of comparative analysis and Study on Application of these data, such as sales can compare different brands of clothes, hand machine, also can analysis the influencing factors of gender and age of buying habits.
the source also said that the taobao.com has not yet decided whether to charge users to access these data, but the user can choose the original data analysis and research, or company specific links, so as to obtain professional analysis.
reported that by the end of last year taobao.com has 170 million registered users, 09 years of the transaction amounted to 200 billion yuan ($29 billion). Other online retail sites have started sharing with the user part of the transaction information, such as eBay has special channel to display the search the most popular different commodity categories, the average sales price also allows users to subscribe to and the most successful search keywords and other data.
market research firm MaverickChinaResearch director DaveCarini said Taobao’s strategy has been to attract new users from the existing users to provide more services. He said the analysis, trading data sharing just to adapt to this trend.